Pictures divide. Discovering some ad campaigns, people likes, other doesn’t.
Discovering the Céline campaign for example, Sophie said, “I love” when I said “I hate”.
David: enough of these pictures taken with flash, it’s ugly!
Sophie: ah? I think it’s great!
David: no, you can’t say that, the model isn’t highlighted, it looks like a stolen picture!
Sophie: I like it…
David: but no! You’re a photographer, see: there’s a problem! It’s amateur! And now it’s “trendy” to do things like amateurs, no I find it ugly, point.
Sophie: I’m not sure how you can tackle Juergen Teller like this…
David: the photographer? Of course, I can! These flamingos there, what are they doing, these flamingos? You’ve seen, they are not in the showcase but in front of it, as customers, what is this? We are flamingos?!
Sophie: take a cup of tea… I really like the model, a bit masculine… I find it nice to have chosen a girl who insn’t necessarily 18 years… And then I like the idea that we have made a discreet makeup… And she is superb, Daria Werbory anyway!
David: yes but…
Sophie: these photos aren’t expected, taken frontally, no frills. I think the light perfectly highlights the cut and color of the garment.
Sophie: I thought that the campaign was successful when, three days after seeing one of these ads, I still remembered what the girl was wearing! And I like the framing, a little staggered, this raw image looking like “party pictures”, no, I don’t think tyou can talk about an amateur job!
David: ok… And the Flamingos?
Sophie: hum… The flamingos…?
Sophie: 1 – David: 0